Conscious

We want all
clothing
produced
to be worn.

We want all clothing produced to be worn.
No new clothing in landfills.

No new clothing in landfills.

15% of all clothing produced stays unsold and unworn

15% of all clothing produced stays
unsold and unworn.

We think that’s a waste – of the materials, the creative energy, the hard work and the investment that goes into production. Otrium partners with fashion brands to sell fashion items from previous collections to over 5 million potential new fans.

We are smarter for your wardrobe.

We are
smarter
for your
wardrobe.

Your free account gives you exclusive access to the designer labels and cult brands you actually want – in one app. Out of season doesn’t mean out of style.

How we work

How we
work

We help to revalue the pieces outside of a seasonal mindset. Fashion brands can open their own store on our platform, and we handle the complete e-commerce experience for them.

Wear over waste

The circular economy is a model of production and consumption that aims to extend the life cycle of a product to minimize waste. We're aiming to contribute by ensuring items are not wasted before actually getting worn. Next to other (much-needed) organizations that aim to extend the life cycle of an item after its being worn such as resale or recycling.

“Most innovative companies 2022, #3 in retail”

“The sustainable discount designer retailer you didn’t know you needed”

“Otrium raises 120 ahead of US Launch”

How the ratings work

On a scale of 1 to 5, Good On You rates fashion brands by looking at over 500 data points across key issues like environmental impact and corporate governance. Otriums labels a brand "Conscious" when it rates a 3 or higher on the Good On You scale. We actively provide data and insights to these brands, empowering them to keep making impactful business decisions.

More about ratings

Otrium x Vaayu

Vaayu is the world's first carbon tracking platform for retailers like Otrium to measure and cut emissions in real-time.

On average, a purchase on Otrium prevents

2.13 kg
CO₂e

and

30g
of waste.

19% of
fashion
brands

on Otrium are rated as

“Conscious”

by Good On You.

In 2022, Otrium prevented

6,496 tonnes
CO₂e.

That's the equivalent of

2,219

round-trip flights for one person
between Amsterdam & NYC.

Otrium focuses on science-based
targets

Otrium focuses on science-based targets.

Creating a smarter fashion industry, without compromising our own operational impact.

Learn more

We are officially fur-free

We are officially fur-free.

We became an official member of The Fur Free Retailer program.

Otrium named one of the world's most innovative companies

Otrium named one of the world's most innovative companies.

"For convincing luxury brands to sell, rather than burn, last season’s merchandise."
- Fast Company magazine

Tell me more

''We’ve structured Otrium to ensure impact is embedded in all decision-making. Ultimately, we want to drive systemic change that results in a net-positive impact.''

Max Klijnstra
Co-Founder